Reproduction does NOT = Results
(Photo Source: Best Life)
I am a self-proclaimed Maxxinista (frequent shopper at the store TJ Maxx). I love going to the
store and searching for the perfect item I didn’t know I needed before I walked in the doors.
When I was on my most recent TJ Maxx adventure with my friend Katelyn, we thought we found
the famous Stanley tumbler. The gasp that left our mouths could be heard throughout the entire
store. We thought we had hit the jackpot! As we looked at the tag on the tumbler, however, we
discovered it was a completely different brand. In fact, it was a completely random brand that
neither of us had ever heard of. The more we looked around the store, the more seemingly
random and irrelevant brands we found, all reproducing popular items by name-brand
companies. By the end of our shopping spree, we found the knock-offs of a Lululemon belt bag,
the Stanley tumbler, Drunk Elephant skincare products and more. The quality of these
reproduced, knock-off products is obviously worse than their name-brand counterparts.
This article from the New York Times talks about counterfeit or reproduced products. It discusses how reproduced or “fake” goods affect the consumers of them. There is one example of a counterfeit “Ove Glove” giving a consumer burns from the lower quality of the good. This same concept of reproduction lowering quality also applies to pop culture. When something is popular, everyone wants a piece of the pie. Everyone is trying to “get in” on the popularity of something. They will do whatever it takes and sacrifice whatever they have to (in many cases, quality) to have a piece of the popularity. When there is a trend on social media, everyone hops on it until it becomes annoying. The thing that made the trend popular in the first place, the individuality of it, is lost, and because of that, the quality of the content is lessened. Like with the knock-off products on the shelves of your local TJ Maxx, mass reproduction of media and content lessens the quality of the original idea. The more things are reproduced, the less special and unique it becomes.
What is an example of a reproduced good or pop culture artifact that has lessened the original idea?
For starters, it is always great to hear wise words from another fellow Maxxinista. I think you highlight a lot of solid points here. One that really stuck to me was people wanting a slice of the popularity pie. I think we as humans always tend to want to be in with the times and blend in. Social media has really heightened current trends.
ReplyDeleteAn example of a reproduced pop culture artifact that I recently noticed is the new Mean Girls. Truthfully, I didn’t know they were making one until about a month ago. I didn’t have a strong desire to see it because the first is such a classic! However, I got baited into going with some friends. My expectations were already low, but I was really disappointed with the film. I think the producers have a great understanding that Mean Girls is still a movie people talk about, and wanted to reproduce it to make it fit in with current times. The jokes weren’t the same, the story wasn’t as good, and the characters were much more annoying, in my opinion. Mean Girls + Reproduced Good = Lessened Original Idea.
Everyone instantly hops on to buy the newest trendiest product when it hits social media. I will watch countless content videos of people giving hauls of the trendy items or their dupes. The individuality of products is completely lost, just like you said, and same with the quality. It’s quite annoying because I feel like nowadays I can’t find a clothing item or any type of product without a ton of other people having it too. I really liked how you said that when something is popular, everyone wants a piece of the pie. I think about the Lululemon products being reproduced from other companies that are lesser quality yet everyone loves because they want to fit in and be trendy.
ReplyDeleteFor me, I am not a fan of the dupes of designer items such as Louis Vuitton purses that were extremely trendy on social media. People started to get knock-off products that were identical to what you would get from LV but lesser quality. I used to believe that if you owned LV that you were successful and popular but now I can never tell if it’s real or a knock-off. This has made it so I’m not really interested in ever owning an LV purse which lessened the original idea of the product.